Magento SEO & Core Web Vitals

95+

PageSpeed Score

3x

Organic Traffic Lift

100%

Schema Coverage

Technical SEO for Magento

Clean URL structures, canonical tags, and sitemap optimisation
Complete schema markup for rich search results
Core Web Vitals optimisation for speed and user experience
Multi-language and multi-region setup with hreflang and geo-targeting
Magento's default sitemap configuration often includes non-canonical URLs (product paths with category segments) that waste crawl budget and create duplicate content issues. Our implementation ensures XML sitemaps contain only canonical URLs whilst robots.txt blocks filter combinations from layered navigation that create infinite URL permutations. Canonical tag coordination across category paths, direct product URLs, and store view variations prevents indexing conflicts. This systematic URL management maximises search engine crawl efficiency and eliminates the duplicate content penalties that commonly harm Magento stores with complex category structures.

Core Web Vitals Optimisation

Google's ranking signals for user experience

Largest Contentful Paint

Target: <2.5s
Measures loading performance by tracking when the largest content element becomes visible to users

Interaction to Next Paint

Target: <200ms
Assesses responsiveness by measuring the time between user interactions and visual updates on screen

Cumulative Layout Shift

Target: <0.1
Evaluates visual stability by quantifying unexpected layout shifts during the entire page lifecycle

First Contentful Paint

Target: <1.8s
Tracks perceived load speed by measuring when the first text or image content appears on the page

Our SEO Process

Systematic optimisation from audit to monitoring

Technical Audit

Full crawl of your Magento store identifying URL issues, duplicate content, broken links, and schema gaps using industry-standard tools.

Performance Baseline

Lighthouse and WebPageTest analysis establishing Core Web Vitals baseline and identifying performance bottlenecks across all device types.

Schema Implementation

Deploy complete JSON-LD structured data covering Product, Breadcrumb, Organisation, and Review schemas for rich snippet eligibility.

URL Optimisation

Configure canonical tags, XML sitemaps, robots.txt rules, and hreflang tags to maximise crawl efficiency and eliminate duplicate content.

Speed Optimisation

Implement image optimisation, critical CSS extraction, JavaScript code splitting, lazy loading, and CDN configuration for sub-2 second page loads.

Monitoring & Iteration

Ongoing Search Console monitoring, Core Web Vitals tracking, and continuous refinement based on real user metrics and ranking performance.

Business Impact

Measurable results from technical SEO

Higher Search Rankings

Significant growth
Properly optimised technical SEO signals help your products rank higher in search results, driving more qualified traffic.

Faster Load Times

Sub-2 second page loads
Core Web Vitals optimisation improves page speed, reducing bounce rates and improving user experience across all devices.

Rich Search Results

Rich snippets can improve click-through rates
Schema markup enables rich snippets with ratings, pricing, and availability displayed directly in search results.

Multi-Market Ready

Global expansion enabled
Correct hreflang and geo-targeting setup ensures each market sees the right language, currency, and content version.

Ready to eliminate your technical debt?

Transform unmaintainable legacy code into a clean, modern codebase that your team can confidently build upon.