Platforms & Services

The Platform Landscape in 2025

Cloud platforms are the infrastructure layer where modern applications run. AWS, Azure, and Google Cloud handle enterprise workloads. Railway and Render power startups. Good platforms hide infrastructure complexity so teams focus on building. The global cloud infrastructure market hit $99 billion in Q2 2025^[src] and is on track to exceed $400 billion for the year^[src].

The Big Three cloud providers (AWS, Azure, GCP) control 63% of the market^[src], but single-cloud strategies are shifting to multi-cloud architectures. 76% of enterprises now use more than one public cloud provider^[src]. Vendor independence, cost optimisation, and compliance drive this change. Multi-cloud is now essential. Organisations avoiding vendor lock-in expect this as standard.

Kubernetes is now the standard for container orchestration. 96% of enterprises use it^[src], giving it 92% market share^[src]. Infrastructure as Code is nearly universal at 92% adoption^[src], with the market valued at $850.6 million in 2024 and growing at 24.1% annually^[src]. The tooling has matured. The challenge is implementing it correctly.

Why Multi-Cloud Strategy Matters

We've spent 18+ years building production infrastructure across AWS, Azure, GCP, and emerging platforms. Multi-cloud architecture isn't about running identical workloads everywhere. It's about choosing the right platform for each use case and avoiding catastrophic vendor lock-in.

AWS holds 30% global market share^[src] and remains the default for many teams. Azure grew 39% year-on-year (twice AWS growth rate)^[src] and dominates in enterprises with Microsoft investments. GCP captures 13% of the market^[src], excelling at Kubernetes, AI workloads, and data analytics. Each has different strengths. We help organisations pick the right fit and design infrastructure that can move between them.

Modern deployment platforms have matured too. Vercel optimises for Next.js with serverless functions but carries bandwidth costs. Railway benchmarks 3-4x faster than Vercel for server-side rendering^[src]. Netlify suits static sites. Render handles backend-heavy applications with 100-minute timeouts and 12-hour cron jobs. We deploy to all of them and know where each excels.

Infrastructure as Code with Terraform, Kubernetes orchestration, and cloud-native security are production requirements, not buzzwords. With 5.6 million developers globally using Kubernetes^[src] and 110,000+ job listings on LinkedIn^[src], the skills gap is real. We close it by implementing best practices teams can maintain.