Edmonds Commerce

Retail and Direct-to-Consumer E-commerce

Scale Your StoreView Magento Services
150M+

Orders Processed

Enterprise

Black Friday Ready

2.5x

Avg Conversion Lift

Built for Peak Performance

Sub-second page loads with advanced caching strategies
Mobile-first experiences that convert on every device
Omnichannel inventory synchronisation in real-time
Personalisation at scale without performance penalty
Checkout optimisation that reduces cart abandonment
Peak traffic handling (Black Friday, Boxing Day, flash sales)
Performance directly impacts revenue in retail e-commerce, with Amazon finding that every 100ms of latency costs 1% of sales. We implement multi-layer caching strategies including Varnish full-page cache, Redis object cache, and Cloudflare CDN edge caching to achieve sub-second page loads. Our advanced cache warming and invalidation strategies ensure fresh content whilst maintaining peak performance, delivering consistent speed even during traffic spikes.
150M+
Orders Processed
High Availability
Design Target
<1s
Page Load Time
+2.5x
Conversion Lift

Retail Challenges We Solve

E-commerce optimised for revenue

Peak Traffic Handling

10x Scale
Black Friday traffic spikes handled with auto-scaling infrastructure, CDN optimisation, and load-tested architecture designed for high availability.

Mobile-First Experience

70% Mobile
Progressive Web Apps (PWA), headless architecture, and mobile-optimised checkout flows that convert 70% of retail traffic into revenue.

Conversion Optimisation

+2.5x CVR
A/B tested checkout flows, performance optimisation, and UX patterns proven to increase conversion rates and reduce cart abandonment.

Performance Engineering

<1s Load
Sub-second page loads through CDN optimisation, image optimisation, and frontend performance tuning across every layer of the stack.

In retail e-commerce, performance isn't a feature. It's revenue.

Every 100ms of latency costs 1% of sales. We optimise every millisecond.

How We Transform Retail

From storefront to checkout, optimised for conversion

Create

Build modern retail experiences from the ground up

  • Headless Magento with decoupled frontend
  • Progressive Web Apps (PWA) for mobile
  • React headless storefronts
  • Cloudflare Enterprise for global CDN
  • Payment gateway integration (Klarna, etc)
  • Marketing personalisation platforms

Improve

Optimise existing stores for conversion and performance

  • Magento performance optimisation
  • Checkout flow optimisation
  • Frontend performance tuning
  • Infrastructure scalability improvements

Scale

Handle growth and traffic spikes with confidence

  • Auto-scaling infrastructure
  • CDN and caching strategies
  • Database optimisation
  • Peak traffic preparation

Retail E-commerce Services

Complete solutions for modern retail

Headless Magento

Decoupled architecture for modern frontends

Progressive Web Apps

Mobile-first PWA storefronts with app-like experiences

React Headless Commerce

Custom React storefronts with modern user experiences

Cloudflare Enterprise

Global CDN and performance optimisation

Klarna Integration

Buy now, pay later payment solutions

Personalisation

AI-powered product recommendations and personalisation

Performance Optimisation

Sub-second page loads and optimised performance

Checkout Optimisation

Reduce cart abandonment and increase conversions

Frontend Performance

Optimise React and JavaScript for faster loading

Scalability

Handle peak traffic and seasonal spikes with ease

Why Retail Businesses Choose Us

Battle-tested expertise in high-stakes e-commerce

Black Friday Ready

We've handled Black Friday traffic surges for 18 years. Our infrastructure scales automatically, our caching strategies handle 10x traffic spikes, and our monitoring catches issues before customers notice. When revenue is on the line, you need systems that don't fail.

Mobile-First Obsession

70% of retail traffic is mobile. We build Progressive Web Apps and headless storefronts that deliver native app experiences through the browser. Fast, fluid, and conversion-optimised for every device.

Conversion Engineering

We don't just build storefronts - we engineer conversion. A/B tested checkout flows, performance optimisation that cuts page load times in half, and UX patterns proven to increase revenue. Our clients see 2.5x average conversion rate improvements.

Performance Obsessed

Every 100ms of latency costs 1% of sales. We optimise every layer: database queries, backend caching, CDN configuration, image optimisation, frontend bundles, and critical rendering paths. Sub-second page loads aren't a goal - they're a requirement.

Retail Success Stories

Real projects delivering measurable results for retail and D2C businesses

Magento 2 + Hyvä Migration

RetailAgency Partners

Complete Magento 1 to Magento 2 migration for outdoor retail, featuring 35+ custom modules, Hyvä theme with AlpineJS and Tailwind CSS, pre-order management automation, and 5-tool parallelised CI/CD pipeline.

MagentoPHPHyväAlpine.jsTailwind CSSMySQLElasticsearchRedisVarnishRabbitMQDockerGitHub ActionsComposerPHPUnitPHPStanPHPMDPHP CS Fixer
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Price Aggregation API

RetailSaaS

Financial data aggregation platform providing centralised commodity pricing with intelligent multi-provider aggregation, trust factors, and automated gap-filling.

SymfonyPHPDoctrine ORMPHPUnitMoney PHPNelmioApiDocBundlePHPStanPHP CS FixerGrumPHPOpenAPI
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Commodities Trading

RetailFinTech CompaniesB2B Commerce

Sophisticated PHP trading platform for fractional ownership of commodities, featuring real-time price feeds, multi-commodity trading, and precision financial calculations.

PHPSymfonyDoctrine ORMMoney PHPRamsey UUIDOpenAPI
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AI Agent API

RetailSaaSDevelopment Teams

Symfony REST API serving as an integration layer between an AI assistant and commodity e-commerce platform, featuring bearer token auth, backward compatibility checking, and multi-system data aggregation.

SymfonyPHPDoctrine ORMNelmioApiDocBundlePHPUnitPHPStanPHP CS FixerGrumPHPMagento
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Enterprise Magento

B2B CommerceRetailWholesale

Enterprise-grade Magento 2 platform serving six storefronts across UK, USA, Ireland, and Europe with sophisticated ERP integration, B2B/B2C segmentation, and 201 integration tests.

MagentoPHPHyväMySQLElasticsearchDockerPHPUnitDoctrine ORM
Read Case Study

Print-on-Demand Rendering

RetailManufacturing

Full-stack rendering service generating customisable print-ready images with pixel-perfect consistency between web preview and production output.

PHPTypeScriptSymfonyReactKonva.jsPostgreSQLDoctrine ORMPuppeteerImageMagick
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E-Commerce Migration

RetailB2B Commerce

28-month Symfony frontend enabling zero-downtime migration from Magento 1 to Sylius through sophisticated multi-API orchestration and progressive enhancement.

SymfonyPHPHotwired StimulusSymfony UX
Read Case Study

Related Industries & Services

Explore complementary expertise

B2B Commerce

Business-to-business wholesale and trade platforms

Magento Expertise

Build, support, and improve Magento stores

Frontend Development

Modern React and headless architectures

Ready to eliminate your technical debt?

Transform unmaintainable legacy code into a clean, modern codebase that your team can confidently build upon.