E-commerce CRM Integration

£8.71

ROI Per Pound Spent

18+

Years PHP Experience

High Availability

Architecture

Supported CRM Platforms

Salesforce: Two-way real-time sync with OAuth 2.0 security
HubSpot: Rapid sync for contacts, orders and carts
Custom CRM: REST APIs, batch jobs, and conflict resolution
Marketing automation: Cart recovery and segmentation sync
Salesforce Commerce Cloud integration uses the OCAPI Data API and Web Services API for enterprise-grade bidirectional synchronisation. Customer records, order details, product catalogues, and inventory levels sync in real-time through webhook-based event triggers, eliminating the data lag that causes overselling during peak traffic. OAuth 2.0 authentication ensures secure API access with token refresh automation, whilst custom pricing rules and complex B2B account hierarchies are preserved through field-level mapping. This architecture supports multi-currency pricing, regional tax calculations, and customer-specific discount tiers without manual intervention, critical for global B2B commerce operations serving diverse markets.

Choose Your Platform

Integration services for major CRM platforms and custom systems

Proven CRM Integration Benefits

Research shows CRM systems deliver £8.71 for every pound spent

Customer 360 View

Faster sales cycles
One customer record with purchase history, support interactions, and marketing engagement. Sales reps close deals faster without switching between systems.

Webhook-Based Real-Time Sync

Real-time sync
Orders sync within seconds via event-driven webhooks, not polling. Webhook-based real-time sync eliminates data lag that causes overselling or missed follow-ups on Black Friday.

Conflict Resolution and Audit Trails

GDPR compliant
When CRM and store update the same record simultaneously, our validation logic resolves it automatically. Full audit trails for GDPR compliance, prevents data corruption.

Sales Forecast Accuracy

Improved forecasts
Real-time order data flowing into CRM enables accurate revenue projections. Improved forecast accuracy helps secure better financing terms and inventory planning.

Complementary Services

CRM integrations work best alongside these capabilities

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